Don’t state the obvious

Logos and slogans are both key ways of marketing your firm, but it’s important to realise what you have that your competitors are lacking. BKL tax partner Geraint Jones writes for Private Client Adviser (July/August 2014 Volume 19 Issue 8).


As you read this, I am sitting at
a new desk in a new firm and
staring out of a new window.
Moving is always an interesting albeit
stressful experience, as you come to
terms with different ways of working and
fresh corporate strategies.
It’s made me think about the
fundamental differences in the way firms
approach and run their businesses, and
the importance of creating a unique
selling point (USP).


The full article is available as a pdf.



Sam Inkersole

In 2022, Sam won the Taxation’s Rising Star award at the Taxation Awards in and was named in the Accountancy Age 35 Under 35.

Jon Wedge

While Jon’s client work focuses on the financial services sector, he also oversees the firm’s assurance service, as well as supporting the trainees following in his footsteps.


Elana joined us in 2017 as an ACA trainee, after graduating from Durham University where she had studied languages. She is now a manager in our assurance team.


By submitting this form, the data provided will be used to perform your request according to our privacy policy.