Taggstar: Supporting a UK tech business towards a game-changing sale
The challenge
Taggstar are market leaders in social proof messaging: helping major online retailers to recreate the in-store shopping experience and increasing conversion across the entire customer journey. Their clients include Bloomingdale’s, M&S and Debenhams.
In 2023, Taggstar sought senior finance expertise to prepare for a future sale. While their day-to-day accounting was handled by a small external firm, Taggstar’s next chapter required the strategic focus of an experienced CFO, without the cost or commitment of a full-time hire.
Many high-growth UK tech businesses seek fractional finance leadership to meet the same challenges and become deal-ready: from scaling operations and strengthening financial modelling to better reporting and oversight.
What we did
CFPro, our team of specialist consultants, provided a dedicated fractional CFO with specific experience of fast-growing tech companies. This consultant typically worked 2-3 days a week, scaling flexibly as Taggstar’s requirements evolved.
Our support covered business-as-usual finance needs plus strategic transaction preparation, including:
- Deliver strategic and commercial finance leadership
- Preparing a comprehensive financial model incorporating sensitivities and strategic options for board review
- Working with Taggstar’s internal teams and external accounts to improve operational finance processes
- Ensuring high quality management information and cashflow reporting to support decision making
As the business approached a formal sale process, senior members of CFPro added in their M&A expertise.
The result
With our collaborative, hands-on support, Taggstar successfully completed their sale to Syndigo, a US-based leader in product experience management in 2026.
For businesses plannng investment or an exit, involving CFPro’s senior finance expertise early will help ensure the optimal valuation and outcomes.
“CFPro gave us exactly the senior finance support we needed. Their fractional CFO model kept us disciplined, well-prepared prepared and genuinely deal ready, which made a real difference as we moved towards the sale.”
Marjorie Leonidas, CEO, Taggstar
